Hey lovelies, How have you all been?

Shape tape concealer is a cult favorite and the best selling concealer! I don’t see why not. The formula and the coverage it gives is brilliant. So when Tarte came up with the shape tape foundation,just like any other makeup junkie,  I was very keen to try it. I immediately got it. There are two versions of the Tarte Shape tape foundation, matte and hydrating. I bought the hydrating one but also got a sample of the matte version. Now, if you wish to know whether the Shape tape foundation is as awesome as the concealer, then continue reading.

Product claims

WHAT IT IS

A hypoallergenic, luminous-finish gel foundation featuring the same complexion-perfecting superpowers as shape tape concealer with an added boost of skin-smoothing, oil-free hydration.

WHAT IT DOES
Provides buildable, longwearing coverage in a skin-smoothing, weightless gel. The collagen & hyaluronic acid-packed formula continuously hydrates while helping to plump skin & refine pores, without creasing, caking or fading for 12 hours.

Ingredients

porcelain, fair beige, light-medium sand, medium sand, medium-tan sand, mahogany, deep honey, chestnut Ingredients: Water/Aqua/Eau, dimethicone, glycerin, PEG/PPG-18/18 dimethicone, octyldodecyl neopentanoate, butylene glycol, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, alcohol, acrylates crosspolymer, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME111FL000021

fair-light neutral, light sand, light neutral, light-medium beige, light-medium honey, medium honey, medium neutral, medium-tan honey, tan sand, deep sand Ingredients: Water/Aqua/Eau, dimethicone, glycerin, octyldodecyl neopentanoate, butylene glycol, PEG/PPG-18/18 dimethicone, SD alcohol 40-B (alcohol denat.), aluminum hydroxide, stearic acid, acrylates crosspolymer, alcohol, atelocollagen, caprylic/capric triglyceride, caprylyl glycol, dextrin palmitate, disodium EDTA, disteardimonium hectorite, ethyl menthane carboxamide, ethylhexylglycerin, glyceryl polyacrylate, glycosphingolipids, hexylene glycol, hordeum vulgare extract, hydrated silica, hydrolyzed corn starch, hydrolyzed corn starch octenylsuccinate, kaolin, lauryl laurate, magnesium ascorbyl phosphate, menthyl lactate, methicone, methyl diisopropyl propionamide, mica, nylon-12, palmitic acid, pentaerythrityl tetraisostearate, pentylene glycol, phenoxyethanol, rosa canina fruit extract, silica dimethyl silylate, sodium chloride, sodium chondroitin sulfate, sodium dehydroacetate, sodium hyaluronate, sodium hyaluronate crosspolymer, triethoxycaprylylsilane, xanthan gum, zea mays (corn) starch. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME111FL000011

Price and availability

$39 (185AED) for 30 ml available at Sephora Tarte Ulta

My experience with the shape tape foundation

thebeautymascot/tarte shape tape foundation

The packaging is almost similar to the shape tape concealer. The matte version especially is a grown up version of the shape tape concealer. Glass bottle and the screw cap is purple colored with gold patterns. The only difference between the packaging of hydrating and matte version is that hydrating one has a blue rim on the bottle whereas matte has a purple one.

The wand is also similar to the shape tape concealer. Bigger doe foot wand. I love ingredients tarte add to their products, very much skin-friendly. The Tarte shape tape foundation is no different. Has skin-benefiting ingredients. Has collagen and hyaluronic acid to plump skin. It also contains biopolymer filling spheres that help to smooth out your complexion while keeping moisture in the skin cells. The ingredients like barley extract firms the outer layer of the skin, Vitamin C which is an anti-oxidant. Also contains Tarte’s signature ingredient, Amazonian clay which has long wear properties.

thebeautymascot/tarte shape tape foundation

The tarte shape tape hydrating foundation has a gel-like texture, is creamy and blendable. I really love the oil-free and creamy formula, which is easy to work. The foundation  has a thick consistency but it does not dry very quickly which means you have ample time to work with it. The matte one on the other hand has a lighter consistency and dries pretty quickly. So you have to act fast.

Speaking about the coverage, claims to be full coverage. It gives a bit more coverage than medium coverage foundations. Which means you can still see the skin underneath. But the coverage is definitely buildable. I really love the satin finish it gives so I prefer the hydrating one over matte, which gives a full coverage.

The tarte shape tape foundation gives upto 12 hours of wear with a luminous finish. You will have to touch up a little bit after about 6-7 hours as my T-zones become a bit oily by then. But not very oily, just a teeny tiny bit. Well, I am talking about summers, in winter it works great. Even then I would say this is perfect during summer.

I am not sure if it’s just me, but I get a cooling effect  when I apply this foundation. Did I mention that the Tarte shape tape foundation is hypoallergenic?

By now you might be convinced that the shape tape foundation, which is a part of their double duty beauty line is a must try. But if you have a darker complexion, then there are chances that you might be totally disappointed by this highly anticipated foundation from Tarte. Why? The shade range is very disappointing. The shape tape foundation is available in 15 shades. But out of the 15 shades only two shades are for dark skinned beauties.The light and medium shades have so many similar shades that you can find atleast 2 or 3 shades suiting your skin tone. But for dark skin, both the shades have a orange undertone. It’s disappointing especially when every brands are coming up with more shades for dark skin (special thanks to Rihanna’s Fenty beauty)

Swatches

thebeautymascot/tarte shape tape foundation

thebeautymascot/tarte shape tape foundation

Can you see the glow in the second picture when the foundation is blended.

thebeautymascot/tarte shape tape foundation

Look at the luminous finish on my face. How pretty right!

Overall

In love with:

  • Hypoallergic
  • Is packed with skin-benefiting ingredients.
  • Hydrating and has a cooling effect.
  • Gel like and creamy texture.
  • Perfect for summer as it gives a glowy look and resist against sweat.
  • Beautiful satin finish and skin appears smooth and pores are less visible.
  • Stays for upto 12 hours.
  • Gives medium to full coverage.
  • Available in 15 shades.

Not in love with:

  • Though available in 15 shades, the shade range is very disappointing. Just two shades for darker complexions.

The Tarte shape tape foundation (hydrating) is a a very good foundation if you need a luminous finish with medium to full coverage. I love that it is a bit hydrating and does not fade even when you sweat (and I am talking about summers in the middle east) I love how hydrated and smooth my skin feels and I can’t even say how beautiful and natural the finish is. Though, it can be layered to a full coverage, it feels so light on the skin, as if you have no foundation at all. I rate it 4.7/5 and I highly recommend this.

thebeautymascot/tarte shape tape foundationthebeautymascot/tarte shape tape foundation